Patitas Coquetas - Boutique E-Commerce Storefront
Client: Patitas Coquetas – Artisanal Pet Apparel Brand (Celaya, Mexico)
Services: E-Commerce UX/UI Web Design, Dynamic Product Catalog Architecture, Custom Order Flow Optimization.
Year: 2026
The Challenge
The Strategy
Automated Custom Sizing Form Integration
Segmented Catalog Architecture
Secure Payment Gateway Implementation
Optimized WhatsApp Conversion Tunnel
A boutique pet fashion brand based in Guanajuato, Mexico, was struggling to scale beyond local markets and social media direct messages.
Their business model faced two major bottlenecks: managing highly specific, custom-tailored measurement data for pets with unique sizes (dogs and cats), and competing against low-quality, mass-produced pet apparel factories.
They needed a secure, automated digital storefront capable of processing orders nationwide, organizing dynamic product categories, and streamlining the custom-tailoring collection process without increasing manual administration hours.
We engineered a high-performance e-commerce ecosystem built around user conversion and automated data intake.
First, we established a clear visual hierarchy using a vibrant yet minimalist UI layout to highlight their original, handmade designs.
Second, we structured an intuitive multi-device catalog separating dog and cat apparel to optimize user browsing.
Most importantly, to solve their scaling bottleneck, we designed a specialized, user-friendly custom order form. This allows pet owners to easily input their pet's measurements during checkout, automating data collection for tailored orders.
Finally, we integrated secure local payment gateways for seamless nationwide shipping and fixed an optimized WhatsApp CTA button for real-time sizing support, effectively reducing bounce rates and cart abandonment.
